Since its first deployment in Southampton in 2019, toob has seen coverage of its ultrafast full-fibre connectivity expand to counties including Cambridgeshire, Leicestershire, Yorkshire, the West Midlands and beyond. As of January 2025, the provider operates across 36 counties and 136 towns and cities throughout England and Scotland, serving over 70,000 customers on its own network and more than 50,000 through its CityFibre partnership.
Multi-award-winner toob has been recognised numerous times over the years, including being named Best Provider in the Midlands, East and South East of England by Broadband Genie, receiving 2 North East Contact Centre Awards (NECCA) and ranking in 4th place in The Sunday Times 100 Tech, Britain’s fastest-growing private technology companies listing, in 2025.